Brandon Reynolds, Product Designer

Creating thoughtful, data-led, and genuinely enjoyable experiences.

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See my work ↓

Case Studies

What I’ve Designed Recently

Tabcorp

🚀 Improving user engagement through real-time venue promotions

Enhanced Venue Mode to provide users with real-time betting options and promotions, enriching their experience with targeted offers.

iOS & Android - Lead Design, Prototyping, User Research

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Results:

  • +15% increase in user engagement

  • 85% of users interacted with the ‘Venue Offers’ toggle

  • +25% more frequent use of real-time promotions

Tabcorp

🏁 Racing Section Redesign & Flutter Migration

Revamped the Racing section to enhance performance, modernise the user interface, and increase user engagement.

iOS & Android - Design, Prototyping, User Research

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Results:

  • +20% increase in Racing section visits within the first week of launch

  • Users highlighted faster performance, smoother navigation, and modern visuals as standout improvements

  • Established a new design system, ensuring consistency across app sections and enabling better collaboration between teams

Tabcorp

📍 Enhancing Venue Discovery with Map Integration

Led the end-to-end redesign of TAB’s venue locator, improving usability, integrating user maps, and designing for future scalability.

iOS & Android - Lead Design, Prototyping, User Research

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Results:

  • +30% increase in locator usage

  • Streamlined experience with opportunity to scale

  • Improved access to venue details and relevant offers

Why Me

My Key Strengths

5+ Years Experience 💼

I’ve successfully contributed to projects ranging from mobile app redesigns to large-scale digital transformations, driving user-centered solutions that align with both business goals and user needs.

Holistic UX/UI Design & Data-Led Decision Making 🎨📊

I craft intuitive, user-centered experiences, by using design thinking principles and considering the full user journey. I leverage data-driven insights from platforms like Heap and Adobe Analytics to ensure that every design decision is aligned with user needs, business goals, and the overall experience across all touch-points.

Humble & Collaborative 🤝

I’ve successfully worked with cross-functional teams including product, engineering, marketing, and data science to align on goals and launch products that deliver measurable impact.

AI & Tools Expertise 🤖

I embrace AI-driven tools like Figma Make to streamline workflows, quickly generating prototypes, automating processes, and improving efficiency in design and collaboration.

Master at Detail & Quality 🔍

I pride myself on catching the subtleties others may miss, ensuring pixel-perfect designs and flawless user experiences across web and mobile platforms.

Curiosity for Learning 📚

I’m passionate about continuous learning, staying ahead of industry trends, and experimenting with new tools. My curiosity drives me to explore the latest design methods and technologies, ensuring I’m always improving.

Effective Communicator & Presenter 🗣️

I effectively present design ideas and facilitate discussions with stakeholders at all levels, ensuring clarity, alignment, and buy-in. My ability to communicate complex ideas simply helps drive successful product launches.

Driving Scalable UX Solutions 🚀

I ensure scalable design solutions by prioritizing consistency and accessibility, focusing on WCAG compliance, and ensuring seamless integration across multiple platforms.

Effective Workshop Facilitation 🤝

I excel at leading cross-functional workshops, navigating ambiguity and aligning teams to drive clear, actionable outcomes, ensuring successful product launches. Certified in Facilitating UX Workshops (NNG).

References

What Others Say

  • “Brandon is a fantastic colleague. He's always one step ahead of the game, and always goes above and beyond to explore innovations in the industry.

    Jarred Swire, UX Design @ Tabcorp

  • “Brandon was able to embed into my team so seamlessly! He was able to build the rapport quickly, support our team and several other pieces of work amazingly and rapidly turn around work.

    Chantelle Vannitamby, UX Designer @ Mantel Group

  • "The way Brandon helps foster a positive working environment and team culture for our project makes collaborating with him a pleasure! Thank you for your keen attention to detail and for sharing your SME knowledge."

    Mimi Nguyen, Product Design @ REA Group

  • "Brandon has always being amazing to work with. His attention to detail and the exceptional enthusiasm for creative solutions is a real strong skill he possesses. Cannot recommend him enough!"

    Induwara Bandaranayake, UI Design @ Tabcorp

  • "Brandon is approachable and transparent about his journey in product design. He openly shares the tools and daily essentials he uses. Thank you, Brandon!"

    Sasha Tseng, Mentoree @ ADPList